Urban Outfitters


CRM Marketing Associate

During my time at Urban Outfitters, I worked on the CRM Marketing team managing the UO mobile app news feed, push notifications, and their in-store beacon program.


  • Developed and executed app marketing technical and operational strategies in support of broader company objectives
  • Managed and executed in store beacon marketing and testing strategies to grow overall program
  • Coordinated with HTML coders and digital artists on execution of dynamic content
  • Monitored and tracked app key performance indicators by campaign, segment, and session compared to plan and year-over-year results

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