Urban Outfitters

“Urban

CRM Marketing Associate

During my time at Urban Outfitters, I worked on the CRM Marketing team managing the UO mobile app news feed, push notifications, and their in-store beacon program.

Role

  • Developed and executed app marketing technical and operational strategies in support of broader company objectives
  • Managed and executed in store beacon marketing and testing strategies to grow overall program
  • Coordinated with HTML coders and digital artists on execution of dynamic content
  • Monitored and tracked app key performance indicators by campaign, segment, and session compared to plan and year-over-year results

Visit Urban Outfitters

http://www.urbanoutfitters.com/